The Really Really Big Picture of What Is Happening On Wall Street Today!
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A mildly interesting sidebar to this story is that in the early days of the cult of the Macintosh, there were half a dozen magazines struggling for a dominant readership position. Those that touted the coming of Scully as advancement, no longer exist. The people in love with the product—and aware of the shortcomings—had to turn elsewhere to share valid information on what truly was coming. Not just empty, empty, empty advertising slogans. A real surprise here, in the truest principals of the win win win of the web world, is that the content rich Apple company web site has become a trusted information source by these new-age brand loyal users.

Looking the other way, though the obvious has been masked by Microsoft doing some very "top down" advertising of late —presented in a useless "new-business" style—that has done little to persuade their Edward Deming Total Quality Movement "creation partners"—the guys trying to make a living using their products—that their "scarcity" positioning is doomed.

Those of us in the business really don't have to worry about the outcome of the monopoly lawsuit, as the un-information-age-thinking of trying to trick users to default to an inferior video player over Apple's free "share the wealth" QuickTime, will cause them to fail. Thanks to bottom up evaluation via the information network, deceptive, meaningless, unproven, marketing maneuvers are exposed by the proof of what really works.

Microsoft recently announced Palladium, a plan for securing computer platforms, supposedly from computer viruses—whereas the Apple Macintosh is noted for being comparatively virus safe. Already information age chatter is pointing out that if used to Microsoft's advantage, that only Microsoft certified programs could run on machines using their operating system. Given the revelations that have come out of the monopoly trial, which was forced upon the government to act (slowly) by bottom-up information age newsgroups, whose stock will suffer the most in the long run in the light of that public disclosure?